In 1923 Vogler Motor Company was founded by Edwin W. Vogler. After several jobs in the retail industry, and a stint in the Army during World War I, he learned that the Ford dealer in Carbondale was for sale. He purchased it from Davis Brothers and opened the doors under the new name, Vogler Motor Company, on September 30, 1923. He built his business not with an education in business but, with the motto of his first advertisement in the Carbondale Free Press; 'SUPERIOR SERVICE TO THE CUSTOMER'. That principle is still followed by Vogler Motor Company today.